At the start of the COVID-19 pandemic, across the United States, universities were sending students, staff, faculty home and shutting their doors to on-campus learning. This video was created to offer hope to all impacted. A hope that we would soon be Tigers together again.
The entire video was created with archived video footage.
To celebrate Doane University’s new mission, vision, and values, our team was able to work with a local video production company to put together something that created energy around the release.
Created the Open Learning Academy brand, marketing plan, and website from scratch that has generated over $18.6m in tuition revenue in just five years with enrollment from every state in the U.S. Over 700 students enroll in Open Learning Academy courses every eight weeks.
Worked with a local production video company to create Doane’s :30 spot and longer testimonials of each student’s personal experience with education and Doane University. We highlighted our traditional undergraduate students as well as our non-traditional and graduate students.
Prospective student campaign featuring successful UNL staff and alumni like Warren Buffett (class of 1951) and Ev Williams (attended UNL 1990-92). Earned national media from 30+ news outlets including: Wall Street Journal, Bloomberg, CNBC, Buzzfeed, Mashable and APM Marketplace Money (radio). Over 1,200 individuals signed up to join Team Alpha+ which were converted to social leads.
My Role: Concept, Scripts, Director/Producer, Distribution, Promotion, Engagement and Analysis.
perlsofknowledge.unl.edu/original
The original Perls of Knowledge campaign launched February 25, 2013. The original campaign was created by Archrival and given to our office to execute the launch, engagement and distribution.
My role: Social Engagement, Distribution, Promotion and Analysis
#PerlStatus was a campaign that brought Perls of Knowledge to campus. Playing off the term 'Boss Status', the photo series on Twitter showed the chancellor using his Perl Status to gain permission to places around the university that only he could access. Prospective Students could submit their own photo of them acting #PerlStatus. The winners were flown to Lincoln to participate in a homecoming pep rally where the chancellor surprised current students at Monday Night Live by appearing in a skit. #PerlStatus also lived at prospective student events where a green screen photo booth was setup and prospective students could take a photo inside the Perls of Knowledge set. These photos were then uploaded to a website so they could share or download.
A month after the launch of the original Perls of Knowledge campaign, I helped orchestrate the launch of Dear Harvey, an Ask Me Anything Twitter Q&A campaign. Over a five day period prior to semester finals, the chancellor answered questions from prospective and current students. Some questions received a video response released on the final day of the campaign. Most answers and all scripts were written by myself and approved by the Chancellor before they went live. The campaign succeeded in answering over 150 questions - 13 of which were video responses.
Worked closely with an outside agency, Archrival, to produce the University of Nebraska–Lincoln :30 national spot.
Worked with outside agency, Archrival, to produce this :55 extended spot for the University of Nebraska–Lincoln.
